The BLU logo.
BLU (Builders League United) is a holding corporation allegedly specializing in "construction operations". In reality, from behind a myriad of sub-fronts, it secretly controls half the world's governments, led by founder and CEO Blutarch Mann. Beneath the convincing exteriors of their bases of operation, computer racks, satellites, rockets, and missile installations can be found.
| BLU Team | |
|---|---|
|
Activity |
Construction operations |
|
Locale |
Badlands |
|
Founder/CEO |
Blutarch Mann |
|
Website |
buildersleagueunited.com |
The other half of the world is just as secretly controlled by their rivals, Reliable Excavation Demolition. Each corporation administers its half of the world with a multi-disciplined army of paper pushers. For any problem lacking an obvious bureaucratic solution, mercenaries are contracted to address the situation through a massive application of force. Conflicts between the two companies began as land disputes between their leaders and have continued through hundreds of years to the present day.
BLU and RED share an intense rivalry, with nearly all encounters between the two quickly escalating into brutal
Blutarch Mann, the founder and CEO of BLU, 1850.
and often fatal violence. Inter-company friendship is also strictly forbidden by mercenary contract. Despite this, the BLU Soldier and the RED Demoman became fast friends after meeting at a projectile weapons expo. Once this was brought to the attention of the Administrator however, she pitted them against each other in a deadly competition that promised a mysterious new item to the winner, twisting their former friendship into a bloody war.
BLU favors a more industrial style of architecture than RED, and while its dress code is rather liberal in terms of clothing, it is required that employees adopt a blue color scheme for easy identification. This could also be for identification by Sentry Guns.
This is also the corporation which the MWH protagonist Blue Heavy derives from.